Mobile Advertising and Your Business

As of December 2016, mobile phone ownership surpassed the 1.5 billion mark, with users exceeding time spent on desktop computers. As people around the globe continue to gain access to smartphones, it will drive demand for online advertising. Already poised to claim 49% of market share, ads on mobile phones certainly aren’t going away anytime…

Getting Ahead in 2017: Content Management

Concluding the three part series in which I discuss the important aspects of digital marketing to master in the coming new year, I am focusing this last piece on content management. While understanding both SEO and PPC strategies are critical, the tasks of a content manager are an ongoing project which requires consistent market research and…

Getting Ahead in 2017: Pay-Per-Click

Continuing with the second of a three part series surrounding marketing skills you should master in 2017, I’m picking back up with pay-per-click ad units, or PPC for short. In my previous post I mentioned the importance of building up your company’s SEO base. While that may take time, PPC can be a relatively easy…

Projected business growth

Getting Ahead in 2017: SEO

With only four weeks remaining in 2016, Triad Digital Media is turning focus to the upcoming new year and the skills any digital marketer will need to be at their best come January. It is increasingly more apparent that content drives traffic to your website, and can have a significant impact on overall revenue. It…

The Importance of Optimizing Your Web Presence

Look, it doesn’t matter if you’re a plumber, HR Manager, or the CEO of your own company. Anytime someone launches a business venture in the 21st century, they need to be prepared to stand out from their competition online. People are using websites like google.com to find solutions to their problems in numbers by the…