I know SEO has been around as a concept for almost a decade now, but I still often encounter people who have either never heard of it, or have a hard time understanding how critical it can be to their business performance. I’ve included an infographic below which breaks it down a little more. Be…
Crafting the perfect web-page can be an ongoing project as your business and website grow. Consumers don’t spend time on a website if it can’t provide them with the information they need within about 4 seconds*. However, when you consider that 30%* of consumers use a company’s website search function, it’s clear that you need…
Triad Digital is pleased to announce a new affiliation with Fungeon Studios in Greensboro, NC. With this partnership, we will help to distribute the latest content and updates from local artists within central North Carolina.
I recently sat down to review the study conducted by Matthew Barby, where he looked at an analysis of over one million pages on Google. The goal was to figure out what drives search rankings, and if it’s possible to determine what constitutes an “optimized webpage.” The results indicated 8 factors that are crucial to your…
While there are hundred of tools online which you can use to monitor your website’s performance, I have narrowed down the list to a few that I think are essential for any small and growing business. Some of these are free to use, while others require a subscription. However, if you know how to take…
As of December 2016, mobile phone ownership surpassed the 1.5 billion mark, with users exceeding time spent on desktop computers. As people around the globe continue to gain access to smartphones, it will drive demand for online advertising. Already poised to claim 49% of market share, ads on mobile phones certainly aren’t going away anytime…
Concluding the three part series in which I discuss the important aspects of digital marketing to master in the coming new year, I am focusing this last piece on content management. While understanding both SEO and PPC strategies are critical, the tasks of a content manager are an ongoing project which requires consistent market research and…
Continuing with the second of a three part series surrounding marketing skills you should master in 2017, I’m picking back up with pay-per-click ad units, or PPC for short. In my previous post I mentioned the importance of building up your company’s SEO base. While that may take time, PPC can be a relatively easy…
With only four weeks remaining in 2016, Triad Digital Media is turning focus to the upcoming new year and the skills any digital marketer will need to be at their best come January. It is increasingly more apparent that content drives traffic to your website, and can have a significant impact on overall revenue. It…
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