I know SEO has been around as a concept for almost a decade now, but I still often encounter people who have either never heard of it, or have a hard time understanding how critical it can be to their business performance. I’ve included an infographic below which breaks it down a little more.

Be sure to check out our other posts on SEO, including how to use Pay-per-Click advertising to boost your website presence on Google while you begin optimizing your content.